# identity.md

## Organization Overview
- **Company Name:** KeepCup®
- **Mission:** To make barista-standard reusable cups, bottles, and bowls for people who want to savour their daily ritual without the waste.
- **Company Structure and Legal Entity:** Certified B Corp.
- **Founded Date and Location:** Founded in Melbourne in 2009.
- **Size and Scale:** Products used in over 75 countries globally.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to creating durable, loved products that reduce waste and enhance daily rituals. (See: [Our Story](https://au.keepcup.com/pages/our-story))

## Operations & Structure
- **Business Model and Operational Approach:** Invented and manufactures barista-standard reusable cups, bottles, and bowls, focusing on sustainable solutions for daily use.
- **Location(s) and Geographic Presence:** Founded in Melbourne, Australia, with products distributed and used in over 75 countries worldwide.
- **Key Partnerships and Affiliations:** Details forthcoming.